Actito

Actito (formerly Citobi) offers a no-code platform that empowers marketers to design and execute personalized campaigns across channels like email, SMS, web, and mobile push notifications. The platform integrates key functionalities:

• Customer Data Platform (CDP): Centralizes and enriches customer data from various sources to enable targeted marketing.

• Marketing Automation: Facilitates the creation of automated, personalized customer journeys.​

• Content Hub: Manages and delivers tailored content to different customer segments.​

• Marketing Analytics: Provides insights through campaign performance metrics and A/B testing.

Actito's 4x4 agility model ensures rapid deployment within four weeks, with continuous improvements through quarterly updates. The platform is fully GDPR-compliant, with data hosting in Europe.

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